Unhappy customers are bad news for any company, and it only takes one of them to shatter a perfectly good day at work for everyone. It only takes one of them to steer many more prospective customers away from you.
Unhappy customers have their reasons. Some don’t feel well, some have unrealistic expectations, and others may just have lousy dispositions. However, we must be honest; others may have a legitimate gripe, for somehow, some way, we may have been the catalyst that tipped the scale to take them from annoyed to cranky to downright unhappy.
Whatever the cause, unhappy customers are still our guests and our hope for future business, and we want them happy again. Said another way, the customer may not always be right, but he or she will always be the customer we want and we need. So we need to take control of customer complaints and turn them to our advantage.
Problems happen. It’s how you honestly acknowledge and handle them which counts with people. Customers will remember you, and happily give you another chance to delight them when you choose to correct problems with the very best you can offer, proving you value them and their business.